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	<title>Fortibus Es &#187; Looney Tunes</title>
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		<title>What does &#8220;O sibili si ergo fortibus es in aro&#8221; mean?</title>
		<link>http://www.fortibuses.com/2009/07/11/what-does-that-poem-mean/</link>
		<comments>http://www.fortibuses.com/2009/07/11/what-does-that-poem-mean/#comments</comments>
		<pubDate>Sat, 11 Jul 2009 22:40:15 +0000</pubDate>
		<dc:creator>Mr. Jensen</dc:creator>
				<category><![CDATA[Grammar & Rhetoric]]></category>
		<category><![CDATA[Dog Latin]]></category>
		<category><![CDATA[Draco Malfoy]]></category>
		<category><![CDATA[Harry Potter]]></category>
		<category><![CDATA[Harry Potter and the Half-Blood Prince]]></category>
		<category><![CDATA[Kids and Teens]]></category>
		<category><![CDATA[Latin]]></category>
		<category><![CDATA[Looney Tunes]]></category>
		<category><![CDATA[Monty Python]]></category>

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		<description><![CDATA[A lot of people ask me where I got the name of my company, or what is the translation of the tagline above (and below). &#8220;O civile si ergo! Fortibus es in aro. O nobili demis trux. Watis inem? Causand dux.&#8221; (with many variations, including &#8220;fortibus es in ero.&#8221;) It&#8217;s actually an example of Dog [...]]]></description>
			<content:encoded><![CDATA[<p>A lot of people ask me where I got the name of my company, or what is the translation of the tagline above (and below).</p>
<blockquote><p>&#8220;O civile si ergo! Fortibus es in aro. O nobili demis trux. Watis inem? Causand dux.&#8221;<br />
(with many variations, including &#8220;fortibus es in ero.&#8221;)</p></blockquote>
<p>It&#8217;s actually an example of Dog Latin.  Dog Latin is when you write fake Latin that has a double entendre to the reader or hearer.  It&#8217;s the equivalent of your pretending to speak Spanish by putting the letter O at the end of every English word.  So when Harry Potter wants the lantern to ignite, he doesn&#8217;t just say &#8220;fiat lux (let there be light).&#8221;  Instead, the author lined up a bunch of related phrases, and then made them pretty&#8211;she turned the Latin into Latinate, or Dog Latin; from &#8220;fiat lux&#8221; to &#8220;fiat lumen (let there be brightness)&#8221; to &#8220;Lumos!&#8221;  This not only makes the phrase pretty, but often adds a double meaning to the audience.  So when Harry Potter wanted the monster to appear funny to his friends, he didn&#8217;t say exactly what Caesar would have said&#8211;no, he said &#8220;Riddikulus!&#8221;, which as a word is not only Latinate but has such a strong cognate that English audiences who don&#8217;t know Latin still think it&#8217;s a cool world.  (Plus of course it&#8217;s pretty looking/sounding, and makes the few who catch both meanings feel smart!)</p>
<p>Okay, so now for the punchline:</p>
<blockquote><p>&#8220;O sibili si ergo! Fortibus es in aro. O nobili demis trux. Watis inem? Causand dux.&#8221;</p>
<p>Oh, see, Billy!  See her go!  Forty buses in a row!  Oh, no, Billy!  Them is trucks!  What is in them?  Cows and ducks!&#8221;</p></blockquote>
<p>Now don&#8217;t you feel stupid?!  Well, you won&#8217;t once you make all your friends look stupider by passing it out to them!  And eventually you&#8217;ll all drown your embarassment in a good old fashioned proud-geek tee shirt, and drown that embarassment in a big salary a few years down the road, with help of your Latin tutor (who also went to MBA school.)</p>
<p>Before we close up, here&#8217;s some more Dog Latin you see around town.  Have fun with each, and link &#8216;em back to this page!</p>
<ul>
<li>Draco Malfoy (wrongdoing dragon, plus a third reference to Draco, the Hammurabi-ish Lawgiver)</li>
<li>Voldemort (death-lover)</li>
<li>Naughtius Maximus (from Monty Python)</li>
<li>Venom (from Spider Man)</li>
<li>Accelerati Incredibus (from Looney Tunes)</li>
<li>Carnivorous Vulgaris (from Looney Tunes)</li>
<li>Semper ubi sububi</li>
<li>Computator (or any other NeoLatin, from when we need words that don&#8217;t exist)</li>
<li>Carpe __________ (anything other than &#8220;diem&#8221;)</li>
<li>Cogito ergo__________ (anything other than &#8220;sum&#8221;)</li>
<li><a class="zem_slink" title="Reductio ad Hitlerum" rel="wikipedia" href="http://en.wikipedia.org/wiki/Reductio_ad_Hitlerum">Reductio ad Hitlerum</a> (a logical device you hear constantly, where someone says &#8220;you believe ________, well so did Hitler/Saddam/Osama/etc. [therefore your belief must be inherently wrong]).</li>
<li>Lorem ipsum (all &#8220;greeking&#8221;, including &#8220;foo music&#8221; or &#8220;fortibus es&#8221; or &#8220;o sibili si ergo&#8221;.  Feel free to use any of them.)</li>
<li>Brutus ad sum iam forte, Caesar aderat, Brutus sic in omnibus, Caesar sic in at</li>
</ul>
<p>Please leave more examples in the comments box below as you see them, and you will!</p>
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